Meet Edrenalin


To start of this new section “Meet the Models”, I thought what better way to begin this series by commencing with my introduction… I realised that I haven’t done so formally on this website :).

Name: Ed aka Edrenalin

Age: 27 years but approaching 28

Height: 5″8

Weight: 65kg

Shoe size: 10.5-11 depending on the make

Waist: 31″

Eye Colour: Dark Brown

Hair Colour: Black

Tattoos: None

Piercings: None

Place of Birth: Melbourne, Australia but lived in Sydney for nearly all my life

Currently residing in?: Sydney, Australia

Represented?: No, but I am very interested in being represented by an agency. Any takers? :)

On what working basis do you model?: Freelance

I have been modeling for quite some time now, since 2001. It started off quite casually, but in more recent years, I upped the ante as I realised that I needed to place my passion for modeling as I priority, in order to live a more inspired life. Over the past few years, modeling has become more and more important to me as my passion for it evolved.

In my teen years and in my 20s, I appeared in community campaigns that got featured in my city, state and country. I also graced the covers and pages of community newspapers and magazines. I was also featured in television commercials, films, a documentary and a spokesperson and youth advocate for quite some time. To date my focus is primarily towards fashion, commercial and high art concepts. I would love to experience being in a runway show.

The most enjoyable part of modeling to me is the creation of fantastic photos. They can be seen as a work of art, created by a team of artists from the photographer, the stylist and make up artist, the post production crew and the model. I love the fact that a image has the ability to suggest a story or emote an emotion, or ever spark curiosity and questions. I learn something about myself and the world I live in with each shoot that I participate in. At the end of the day, if the team has some great photos and I met some people I now call my friends, then that was a fantastic shoot.

Modeling was always my passion. I just didn’t realise till I was 18 how important it was to me and this importance grew over the years. In my early years, I was quite involved in volunteering for the community. This lead opened doors to being in community campaigns focused on youth and health services, speaking at conferences, even being filmed in a BBC documentary. From there, I discovered how enjoyable the experience was to me, and I went researching for more opportunities. One shoot after the other, I started to discover more of who I am and my own style.

The highlight to date for my modeling experience, was being featured in an international billboard campaign for ANZ bank that was published in Australia, New Zealand and even in Indonesia. I was on ever bus and train station and even inside everyone of the bank’s ATM screen. My friends has the biggest shock and my phone didn’t stop ringing. Also, globe trotting and meeting brilliant photographers around the world is definitely a highlight, big time! :)

The lowlight of my modeling experience, is that without an agent who can endorse the reputations of people that you will work with, in the past I had encountered people who acted unprofessionally and unorthodox towards me. I was naive at the time, thinking that they had my best interest at heart, but in the end I felt taken advantaged of and my self esteem took a few bruises. What I should have done to avoid situations like that was to do background research, and be more selective with who I work with, by working with professionals who’s intentions are aligned to my own.

The biggest challenge for diverse models, I think is that, in the mainstream modeling industry is making your mark. This industry has been shaped over many decades, and have strong precognitions about what is beautiful and what is attractive/appealing to the masses. Only in recent times the modeling world is opening up to more diversity of people entering the business. Wider ranges of ethnic backgrounds, age and body shapes are slowly emerging, but there are still traditionalists who believe that models should look a certain way. However, fashion has always changed. Change is inevitable, yet some preconceived notions of modeling, may take a long time to change in certain people’s minds.

My fitness routine consists of visiting the gym about 3-4 times a week, more if I’m able to, eating a vegetarian diet and trying to keep a balance of the spirit, body and mind. When I am globe trotting around the world, I try to exercise with whatever I can find in the living room or outdoors and trying to eat as healthy as I can. Keeping fit when you are zipping across the globe is not an easy task I assure you. However, lifting the luggage up and down hills and stairs can help :).

When I am not modeling, I work on my many entrepreneurial projects. I also enjoy the company of friends, hosting dinner parties and cooking.

My main modeling goals include getting signed by a modeling agency that can help me model around the world. It would be awesome to live my life following my two biggest passions, modeling and travelling. I also would love to do be a runway model in a fashion show. The experience would be so amazing.

Do I see myself modeling in 5-10 years? The answer is YES, YES and YES! For a passion that has been burning inside of me for the past 10 years, that holds an incredible importance in my life, and has shaped the person that I am, I do not see it as a phase nor do I see it disappearing anytime in the future. Instead, the passion grows more and more each day. Everyday, I am grateful for being blessed with youthful genetics :).

Do you any words of advice for new upcoming, aspiring diverse models?: This goes back to my point about making your mark, knowing who you are and what you value. If you know who you are as a person and what you stand for, then no one can ever take that away from you and you can withstand the criticisms that come from this industry and outside the industry. Never take away another person’s hope, it might be all they have.


Edrenalin is a self-taught model and photographer. He has modeled since 2001 but started to explore photography to document his travels. To date, Edrenalin has shot in every continent (except Antartica), organised and assisted community, advocacy and art initiatives. His projects in the past ranged from photo books, documentaries, blogs and mentoring new models.

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